Privacy Policy
This Privacy Policy (“Policy”) describes how NewEdge Store Private Limited, operating under the brand FirstStore (“Company”, “we”, “our”, or “us”), collects, uses, processes, stores, and protects personal data of users (“User”, “you”, or “your”) when accessing or using our website, mobile applications, and associated services (collectively, the “Platform”). By accessing or using the Platform, you consent to the practices described in this Policy. If you do not agree, you are advised not to use the Platform. This Policy is an integral part of our Terms & Conditions and should be read in conjunction with them.
Scope & Applicability
1.1 Scope of Policy
This Policy applies to all Users who access, browse, register, transact, or otherwise interact with the Platform. It governs the collection and processing of personal data through digital interfaces including mobile applications, websites, APIs, and customer support interactions. This Policy also applies to data collected through offline interactions where such data is integrated into our systems.
1.2 Territorial Applicability
While the Platform is primarily intended for users within India, this Policy applies to all Users regardless of geographic location. Users accessing the Platform from outside India acknowledge that their data may be transferred to and processed in India in accordance with applicable laws.
Information We Collect
2.1 Personal Information Provided by Users
We collect personal information that you voluntarily provide when registering, placing orders, contacting support, or interacting with the Platform. This may include, but is not limited to, your name, phone number, email address, delivery address, and any other information necessary to facilitate services. This information is essential for identity verification, order processing, communication, and service delivery.
2.2 Automatically Collected Information
When you access or use the Platform, we may automatically collect certain technical and usage-related information. This includes device type, operating system, IP address, browser type, app version, interaction patterns, and timestamps. This data is collected to:
- Improve platform performance and user experience
- Monitor system security and detect anomalies
- Analyze usage trends and optimize services
2.3 Location Data
With your consent, we may collect real-time or approximate location data to enable location-based services such as nearby store discovery, delivery tracking, and service availability. You may disable location access through device settings, though this may impact functionality.
2.4 Transactional Information
We collect data related to your transactions, including order details, payment method (excluding sensitive financial credentials), order history, and interaction with Partner Stores. This information is used for order fulfillment, dispute resolution, and service improvement.
2.5 Communication Data
We may collect and store records of communications between you and the Platform, including customer support queries, feedback, complaints, and responses. This helps us improve service quality and maintain accountability.
How We Use Your Information
3.1 Service Delivery
We use your information to provide core services, including account creation, order processing, payment facilitation, delivery coordination, and customer support. Without this data, we would not be able to fulfill our contractual obligations.
3.2 Platform Improvement & Analytics
Your data is used to understand user behavior, improve platform performance, personalize user experience, and develop new features. This includes analyzing patterns such as frequently ordered items, preferred stores, and usage frequency.
3.3 Communication & Notifications
We may use your contact details to send transactional messages such as order confirmations, delivery updates, and support responses. Additionally, with your consent, we may send promotional communications, offers, or updates related to the Platform.
3.4 Fraud Prevention & Security
We process data to detect and prevent fraudulent activities, unauthorized access, and security threats. This includes monitoring transactions, identifying suspicious behavior, and enforcing platform integrity.
Sharing Of Information
4.1 Partner Stores
We may share relevant user information with Partner Stores to enable order fulfillment, including your name, contact details, delivery address, and order specifics. Partner Stores are contractually obligated to use this data only for service delivery purposes.
4.2 Service Providers
We may share data with third-party service providers such as:
- Payment gateways
- Logistics partners
- Cloud infrastructure providers
- Analytics services
These entities are authorized to process data only as necessary to provide their services.
4.3 Legal Compliance
We may disclose user information if required to do so by law, regulation, legal process, or governmental request. This includes compliance with court orders, law enforcement agencies, or regulatory authorities.
4.4 Business Transfers
In the event of a merger, acquisition, restructuring, or sale of assets, user data may be transferred as part of the transaction, subject to applicable data protection requirements.
Data Retention
5.1 Retention Period
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Policy, including legal, regulatory, accounting, and operational requirements.
5.2 Deletion of Data
Users may request deletion of their personal data, subject to certain limitations such as legal obligations, fraud prevention, and dispute resolution requirements.
Data Security
6.1 Security Measures
We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or alteration. These measures include encryption, secure servers, access controls, and monitoring systems.
6.2 Limitations
While we strive to protect your data, no system is completely secure. Users acknowledge that transmission of information over the internet carries inherent risks.
User Rights
7.1 Access & Correction
Users have the right to access and update their personal information through the Platform or by contacting us.
7.2 Withdrawal of Consent
Users may withdraw consent for data processing where applicable. However, this may affect the availability of certain services.
7.3 Data Deletion Requests
Users may request deletion of their data, subject to legal and operational constraints.
Cookies & Tracking Technologies
8.1 Use of Cookies
We use cookies and similar technologies to enhance user experience, analyze traffic, and personalize content.
8.2 Types of Cookies Used
- Essential cookies (platform functionality)
- Analytics cookies (usage insights)
- Preference cookies (user settings)
Users may manage cookie preferences through browser settings.
Third Party Links
9.1 External Websites
The Platform may contain links to third-party websites or services. We are not responsible for the privacy practices of such external entities.
Children's Privacy
Children's Privacy
The Platform is not intended for individuals under the age of 18. We do not knowingly collect data from minors.
Changes To This Policy
11.1 Updates
The Platform may integrate with third-party services such as payment gateways, logistics providers, and analytics tools.
11.2 Continued Use
Continued use of the Platform after updates constitutes acceptance of the revised Policy.
Grievance Redressal
12.1 Grievance Officer
In accordance with applicable laws, a Grievance Officer is appointed to address user concerns related to data privacy.
12.2 Contact Timeline
All complaints will be acknowledged and addressed within a reasonable timeframe.
Essentials. Delivered with Speed, Simplicity, and Trust.
Join thousands of customers who trust FirstStore for their daily needs.