Cookie Policy
This Cookie Policy (“Policy”) explains how NewEdge Store Private Limited, operating under the brand FirstStore (“Company”, “we”, “our”, or “us”), uses cookies and similar tracking technologies when you access or use our website, mobile applications, and related services (collectively, the “Platform”). This Policy should be read alongside our Privacy Policy and Terms & Conditions. By continuing to use the Platform, you consent to the use of cookies and similar technologies in accordance with this Policy, unless you choose to disable them through your browser or device settings.
What Are Cookies
1.1 Definition of Cookies
Cookies are small text files that are stored on your device (computer, mobile, or tablet) when you visit a website or use an application. These files enable the Platform to recognize your device, remember your preferences, and enhance your overall user experience.
1.2 Purpose of Cookies
Cookies are used to:
- Enable core platform functionality
- Improve performance and speed
- Remember user preferences
- Analyze usage patterns
- Deliver personalized content and recommendations
Cookies do not typically contain personally identifiable information but may be linked to information stored about you.
Types Of Cookies We Use
2.1 Essential Cookies
These cookies are necessary for the operation of the Platform and cannot be disabled without affecting functionality. They enable core features such as user authentication, session management, and security.
2.2 Performance & Analytics Cookies
These cookies collect information about how Users interact with the Platform, such as pages visited, time spent, and error occurrences. This data helps us improve performance, optimize features, and enhance usability.
2.3 Functional Cookies
Functional cookies allow the Platform to remember your preferences, such as language settings, location preferences, and personalized configurations, providing a more tailored experience.
2.4 Advertising & Marketing Cookies
These cookies may be used to deliver relevant advertisements, measure campaign effectiveness, and limit repetitive ads. They may also be used to build user profiles for personalized marketing. These may involve:
- Third-party advertising partners
- Retargeting mechanisms
- Campaign performance tracking
Third Party Cookies
3.1 External Services
We may allow third-party service providers to place cookies on your device for analytics, advertising, and service enhancement purposes. These may include:
- Analytics providers
- Advertising networks
- Payment and security services
3.2 Third Party Responsibility
These third parties have their own privacy and cookie policies, and we do not control their data practices. Users are encouraged to review their policies separately.
How We Use Cookie Data
4.1 Platform Optimization
Cookie data helps us understand user behavior, identify performance issues, and improve the overall experience of the Platform.
4.2 Personalization
We use cookies to provide personalized recommendations, store preferences, and customize content based on user interactions.
Security & Fraud Prevention
Cookies assist in maintaining platform security by detecting unusual activity, preventing unauthorized access, and ensuring safe transactions.
User Control & Choices
5.1 Managing Cookies
Users have the ability to control or disable cookies through their browser or device settings. Most browsers allow you to:
- View stored cookies
- Delete cookies
- Block cookies entirely
- Set preferences for specific websites
5.2 Impact of Disabling Cookies
Disabling cookies may affect:
- Platform functionality
- Login sessions
- Personalized features
Certain services may not function properly without essential cookies.
5.3 Consent Mechanism
Where required by applicable laws, we may display a cookie consent banner allowing Users to accept, reject, or customize cookie preferences.
Data Retention
6.1 Storage Duration
Cookies may be stored for varying durations depending on their type:
- Session cookies: deleted after session ends
- Persistent cookies: remain until expiry or manual deletion
6.2 Retention Purpose
Cookie data is retained only for as long as necessary to fulfill the purposes outlined in this Policy, including analytics, security, and personalization.
Updates To This Policy
7.1 Policy Changes
We may update this Cookie Policy from time to time to reflect changes in technology, regulations, or business practices.
7.2 Continued Usage
Continued use of the Platform after updates constitutes acceptance of the revised Policy.
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